top of page

BEVERAGE

Screenshot 2024-10-18 at 3.54.03 PM.png
MT - Favi_edited.jpg

Beverage & Bar programs:

Traditional Beverage consulting: From our team’s collective experience, the most widely used tactic within the hospitality industry has been hiring a bar consultant or hiring a new bar manager to build or upgrade a  beverage program. This has been consistent whether you are a local dive trying to train your bartenders to or are a restaurant attempting to qualify for your first Michelin star. The challenges arise again and again because the approach of the “consultant” can be misaligned with the talent and skills of the client’s staff. 

 

Maverick Theory Methods

 

Allowing you to build the cocktail programs you’ve always wanted while making the profit you’ve always desired. Our Bar instructors have achieved some of the highest accolades in the hospitality industry and most importantly, they understand how to connect with people from all walks of life. Our team may have earned their stripes in the big cities, but hail from small towns and cities, understanding those markets intimately.

 

Our methods allow the owner to truly “invest” in their staff and foster organic culture building based on fundamentals that are reliable as gravity. These fundamentals are taught by the best of the best who drive impact in your staff that stems from a deep sense of purpose and pride.

 

 

Our custom beverage programs can be tailored for all levels, venue type and area demographics with the training needed to execute without limitations. The mission is simple: assist in achieving your beverage goals and maintaining them after we're done. That is the mark of success to Maverick Theory.

 

Screenshot 2024-10-18 at 3.50.50 PM.png
Screenshot 2024-10-16 at 6.58.34 PM.png
290e0e62e4ac73db7ebc1726d2b91a3b.jpg
Screenshot 2024-10-18 at 3.54.03 PM.png

Beverage Consultation Services available for:

Single unit concepts, multi-unit concepts, full-service Hotels & Resorts

 

  • Cocktail Creation & Beverage Menu

  • Advanced Cocktail Creation & Beverage Menu

  • Beginner & Advanced Wine training 

  • Basic Bartender Fundamentals 

  • Bar management basics

  • Advanced Bar Management

 

  • Private Cocktail crafting and wine classes for events & Promotions

  • Private Cellar Curation & Management + 

  • Wine Tasting Events & Education for Corporate or Private Clients

 

FAQS

How do you ensure that these cocktail programs work in markets that are not as “cool” as the big cities?
We analyze our client's market and assess the local standards and trends, from basic to advanced. Based on these findings as well as the area demographics, we tailor the program to be distinguished from their market, while staying approachable and reliably executable.

What if my bar staff is not the most talented? How do I know my money won’t be wasted on a staff who has limits?
We have collectively trained thousands of bartenders, barbacks, and servers from all over the world. We have fundamental techniques based on mechanics and bar science that will allow everyone on your staff to improve dramatically, so you can get the best version of your team, regardless of their experience or technical expertise. 

How expensive is this service?
We have packages that range from $4,750.00 to $22,000.00, ultimately it's just like building a race car, it depends on how far and fast you want to go. Rest assured we will work with your budget,  our goal is to get you across the finish line.

Chad headshot.jpg
CHAD MICHAEL GEORGE
DEPARTMENT LEAD
fattal.jpg
JORDAN FATTAL
MV5BNjEwYjZhY2MtMTRjYy00NTc4LTk0ZDgtNWQ1OGU5YjJiNDAzXkEyXkFqcGdeQXVyMjQwMDg0Ng__._V1_.jpg
MIA MASTROIANNI
Joe Hereford_edited.jpg
JAMES LOMBARDINO
846C2BEB-32D6-4BE2-BB3A-76799877A38C_edited.jpg
SARAH CHARLES
wickham_edited.jpg
SAM WICKHAM
Screenshot 2024-10-18 at 3.53.45 PM.png

Bar Training, Wine, Cocktails, Menu Analysis

Bars  |  Restaurants

bottom of page