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Concepts Like No Other
We all want something special and unique that blows our audience away. That’s right, Audience.
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It’s what you acquire when you choose to go down the path and open a venue, or take the helm of one.
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In an industry where so many people risk so much, there are so many mediocre and cliché Concepts.
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Insert (Name) and the word “bar,” “tavern,” or “restaurant.” Seem familiar?
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Maverick Theory has brought together Operators, Designers, Architects, and even Filmmakers to
create truly original and thought provoking concepts.
Time, Money, and a stronger sense of purpose is the strategic advantage when creating with us
The concept guides every creative & business decision you will make on your way to being a successful operator. Therefore, our team engineered a new way of creating or refreshing a concept, aimed at giving you a true strategic advantage. This process is guided by our architects and designers, in real time and collaborated on and led by you. The outcome is a Concept Deck unique to you and your business.
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How many times have you heard someone describe their “concept” as a type of food? Or a “vibe”? It’s why so many venues all over the United States feel similar. French Food is not a concept. A burger joint is not a concept. That’s not a concept, it’s a style of cuisine. Defining your concept is one of the most vital steps in opening a new restaurant.
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Our concepts are created custom for our clients and are based on the vision of our clients, in some cases we help create the vision for them when they request it. Embarking on this creative journey with us allows you to have a clear direction and advantage with your Architects, general contractor, and designers and ensures you’re not “figuring out” your concept as you go along.
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Concept Development, Name, logo, and Brand identity all in one.
Concept Creation Consultation Services available for:
Fast Service Eateries, Full-service Restaurant & Bars, full-service Hotels & Resorts
FAQS
How long does a Concept Deck take to create?
Three (3) weeks is the usual turnaround time, assuming the client responds to questions in a timely manner.
If I don’t like the concept you create, what happens?
We will make one round of revisions to a Concept Deck for you. Ultimately, just like a film director, the Concept Deck is our take on your concept. While we aim to please, we also understand that creative pursuits can sometimes lead to a difference in ideas. That said, we work diligently to understand you, your market, your background/interests, and your desired vision before embarking on this creative process.