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Intellectual Property &
Trademark Services

Your brand is more than a name — it’s your reputation, your voice, and your identity. 

Protecting it isn’t optional; it’s essential. Maverick Theory’s Intellectual Property division helps hospitality businesses and entrepreneurs safeguard and strengthen the assets that set them apart. Rebranding a business after opening can be a costly endeavor, as can protecting that brand from copycats who want to piggyback off the brand you built, protect yourself from the beginning. 

Led by Hamutal Lieberman, Intellectual Property Attorney, our team provides comprehensive services that align legal protection with business goals:

 

  • Trademark Search & Registration – Thorough searches, tailored applications, and smooth execution.

 

  • Brand Strategy & Consistency – Ensure your identity is protected and consistent across every channel.

 

  • Ongoing Protection – Continuous support to adapt to new markets, platforms, and brand challenges.

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Whether you’re launching a concept, reimagining a brand, or scaling nationally, we help you build on strong legal footing. The result: a brand that’s both memorable and secure, positioned for long-term growth.

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Hamutal Lieberman – Intellectual Property Attorney

Hamutal is an intellectual property attorney who brings a creative and strategic approach to protecting and maximizing brand value. She advises clients on trademarks and copyrights, including searches, applications, and enforcement, and counsels on brand strategy, monetization, compliance, and consistency across multiple channels.


She has worked with some of the largest hospitality groups in the country to launch, redevelop, and protect their brands, and has significant experience in litigation involving commercial and IP disputes. Hamutal is experienced in all stages of dispute resolution, including trial, mediation, arbitration, and appellate proceedings across state, federal, and administrative forums.


She holds a J.D. from Pace University School of Law, graduating cum laude, and a B.A. in Political Science from the University of Illinois at Urbana-Champaign. Based in New York, Hamutal is admitted to practice in the state and spends her free time exploring the city’s newest restaurants in search of the perfect cappuccino.​

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